> That's just too general of a statement. Every time I've ever conducted user experience testing the results have always been far more positive the faster the

> That's just too general of a statement. Every time I've ever conducted user experience testing the results have always been far more positive the faster the app or page is. In fact, while it's still only anecdotal, I have never seen a decrease in any of the overall measurements of a user study where, between two versions, the speed of the app or page improved and little else changed. Honestly I think it's a great general statement. I'm sure there are exceptions but that's the case with almost any general rule of thumb. > That's like saying a landing page with a hero image is, generally, a better page. No, not at all. Speed isn't everything and no one was suggesting that. A faster application, however, is always better than a slow one as long as you are comparing apples to apples. With the way technology works nowadays it's actually very doable to get the 75th percentile to load really, really fast. But it's not without effort and earlier work may need to be redone, something many avoid at all costs.