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There was a really good article in Medium about this.[0] Basically the Blue Apron model is too easy to duplicate. As more competition enters the space, the high
by Overtonwindow 9y ago
There was a really good article in Medium about this.[0] Basically the Blue Apron model is too easy to duplicate. As more competition enters the space, the higher the costs for recruiting new customers, to the point where it's no longer profitable.
0. https://medium.com/@byrnehobart/the-slow-motion-trainwreck-facing-the-meal-kit-industry-345f14df45ad https://medium.com/@byrnehobart/the-slow-motion-trainwreck-f...
- ghaff 9y agoIt's not just the number of competitors although there are a lot of those. It's also that, as they try to expand, new customers will tend to be less of a match for their target demographic. It will take more advertising, discounts, etc. to reel them in and, once they do, they're likely to use the service less frequently or drop it entirely.
- dang 9y agoYes, discussed yesterday: https://news.ycombinator.com/item?id=14646679 https://news.ycombinator.com/item?id=14646679. We miss you byrneseyeview!