>why didn't McM Hell go to an attorney right away? Seems the current strategy is working out quite nicely, no? Instead of a back and forth on a copyright issue

>why didn't McM Hell go to an attorney right away? Seems the current strategy is working out quite nicely, no? Instead of a back and forth on a copyright issue that Zillow expected, they must now come to the defense of its brand. Probably not something they expected.