2 ms·
What % of people have to be in the meal kit target market for kit companies to have many billions of $ of valuation? To put this into perspective: US spending
by greglindahl 9y ago
What % of people have to be in the meal kit target market for kit companies to have many billions of $ of valuation?
To put this into perspective: US spending on Halal food, which is a narrow religious niche, is $20 billion/year.
- ghaff 9y agoFor another piece of context, the latest numbers I found for online grocery shopping in the US overall was about $7 billion annually--though forecast by many to increase fairly rapidly.
- nkrisc 9y agoThat's a fantastic question, one I'm sure investors are considering. At this time it seems the answer might be leaning towards "not enough" but I think it will be interesting to see what follows and what their trajectory is from here.