I have very little basis for what to expect in the article: - Is this about the media not communicating what's important but rather chasing clicks/ratings? -

I have very little basis for what to expect in the article: - Is this about the media not communicating what's important but rather chasing clicks/ratings? - Is this about something that is actually wrong that needs to be paid attention to? - Is this about the over saturation of non-profits and their inability to market well? I guess I'll have to see for myself.