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I think there's definitely a market for the service but ultimately it needs to fit the everyday household better. They should have a Blue Apron section in all
by WheelsAtLarge 9y ago
I think there's definitely a market for the service but ultimately it needs to fit the everyday household better.
They should have a Blue Apron section in all supermarkets. In the market, we mostly have a choice of cooking from scratch or fully cooked. Having TV dinners everyday does not work for most and starting from scratch is always painful. A middle ground section would do wonders.
Additionally, the fact that they can get squeezed from suppliers, delivery services and supermarkets makes it a hard for it to stay independent as a company. I bet it will eventually get acquired.
- ghaff 9y agoApparently some chains are starting to do this and I've also seen them at a "organic" urban grocer. I agree with you though. Stores already carry a lot of semi-prepped vegetables, marinated meat and the like. Selling an everything you need kit with a recipe card seems a pretty logical next step.
- schreiaj 9y agoPublix is starting that (or I'm just noticing it) they have recipe cards around their stores with what to get to make it. Couple with their shop for you service and it's basically blue apron.
- gehwartzen 9y agoYup, at probably half the cost.
- gehwartzen 9y agoThe middle ground is probably this: The baseline expectation is you stock some basics; oils, vinegars, spices, etc. Then you select 7 "meals" from Whole Foods website or wherever and they package the main ingredients (meats, veg, herbs,) and send them to you or you pick it up.