I think for most of the people in their target market, if it saves them an hour (or more) of shopping, looking up recipes, etc per week, that more than makes up

I think for most of the people in their target market, if it saves them an hour (or more) of shopping, looking up recipes, etc per week, that more than makes up for the $60. I tried a couple of these services and while I liked the convenience, I couldn't stand the waste -- a couple dozen little plastic jars and baggies each week going into the recycling.