Building a community mostly consists of three parts: 1. Creating value for a specific target group. An early product/market fit lets word-of-mouth spread. 2.

Building a community mostly consists of three parts: 1. Creating value for a specific target group. An early product/market fit lets word-of-mouth spread. 2. Let people participate. Giving people the feeling to be heard is crucial. A proper feedback management / cycle, helps. 3. Inform people what is happening. Let's call it "content marketing". 4. Start becoming an expert / create a personal brand For step 1) you need to reach out to those people. Do things that don't scale. Go to meetups or wherever you find your target group. Talk to them, build relationships, ask for feedback, identify influencers. Try to understand the market, their problems, identify their needs, build relationships and build on that. For step 2) have a proper feedback solution in place. Facebook Groups, an on forum are some options. We developed a platform exactly for this part. It's called STOMT (disclosure: i'm the founder). But we used our own product to build our own community. We invited anyone to checkout the product and leave us feedback on our profile: https://www.stomt.com/stomt https://www.stomt.com/stomt - That way you can easily collect wishes, discuss, vote, manage and react on them. It works great and from time to time more and more people started using us. Have a public dialog and people get a community feeling. The question is which tool you are using and if you can efficiently combine it with feedback management. As this can create a huge overhead. Another example which works even better than ours: https://www.stomt.com/empires-of-the-undergrowth https://www.stomt.com/empires-of-the-undergrowth - just check out the stomt/reaction ratio. And those guys are not on the market with their game yet. For step 3) This costs time. But to get feedback/engagement/participation and to get people excited you need to share your status on certain aspects from time to time. I like how Taylor Otwell (Laravel Founder) does it on Twitter. Bloggig is great. For step 4) Share your knowledge, use your relationships to speak on a stage, be the expert. This works great for me => for us and let people follow you. Edit: It is important to mention to start early. Be the expect (step 4) from the first second on. Talk to your customers (step 1) from the first second on. Invite them to a place you define (step 2) as soon as possible. And share if you have something to share (step 3).