Google's attack on identity seems to consist of making it more open, through various standards. Hasn't succeeded yet, but it's possible that, once identity sett

Google's attack on identity seems to consist of making it more open, through various standards. Hasn't succeeded yet, but it's possible that, once identity settles down in a form that's stable (there's too much innovation still going on), the open formats will become more attractive and eventually win. So that's how identity might play out, although it would take time.