What everyone seems to be missing is that a large cohort of Windows users is on crappy $500 plasticy Windows laptops with 1366x768 screens, 5200RPM HDDs and 2-4

What everyone seems to be missing is that a large cohort of Windows users is on crappy $500 plasticy Windows laptops with 1366x768 screens, 5200RPM HDDs and 2-4h batteries. Of course the Macbook looks like absolute bliss when compared against that. If people were on, say, a Dell XPS 13, the number would be much lower. On a personal level, I love my Macbook mainly for macOS. It's the perfect intersection of stable, beautiful GUI/UX, UNIX and corporate (= 3rd parties like Adobe) support. Add to that the fact that Apple goes the extra mile when engineering Macbooks (terraced batteries, the hinge is perfectly balanced so you can open it with one hand but its still stiff, fans that have a different pitch per blade to distribute fan noise across the audible spectrum, MagSafe, Force Touchpad, etc.) and you have a winning combo.