Steve Blank does a good job summarizing this and other related phenomena: https://steveblank.com/2009/12/21/the-elves-leave-middle-earth-%E2%80%93-soda%E2%80%99

Steve Blank does a good job summarizing this and other related phenomena: https://steveblank.com/2009/12/21/the-elves-leave-middle-earth-%E2%80%93-soda%E2%80%99s-are-no-longer-free/ https://steveblank.com/2009/12/21/the-elves-leave-middle-ear... (and its corresponding HN thread: https://news.ycombinator.com/item?id=5751329 https://news.ycombinator.com/item?id=5751329)