When I first saw it, with the lead of, > the ones responsible for, say, this: I thought that was the end of the article, and a very cleverly placed transition

When I first saw it, with the lead of, > the ones responsible for, say, this: I thought that was the end of the article, and a very cleverly placed transition into the ad content. I almost wish the sites that run these ads would do this now; it would be more entertaining.