It's hard to scale, liquor license rules vary a ton from city to city and state to state, and many jurisdictions personal connections matter a great deal.(Not t

It's hard to scale, liquor license rules vary a ton from city to city and state to state, and many jurisdictions personal connections matter a great deal.(Not to mention out and out corruption). And some cities have a license cap, so you have to know of someone who's selling an existing license to even be able to bid on one. Plus you have to deal with the fact that some of those residents might actually object to your business opening. Even if they don't, your company probably still needs somebody who can show up at a meeting, greet the people in power by name and convincingly reassure everyone you're not secretly trying to open a nightclub and pretending it's a sushi spot.