Ask YC: Generating a Buzz for a B2B Product?

It seems that one of the critical components in creating value in a startup is generating buzz. Something along the lines of: 1. Get a million users. 2. ??? 3. Profit. As things start to shake down for us in prototype land, it's looking like we're going to have mostly a B2B product -- a tool to enhance other people's sites. There are a few ways we've thought about attacking this: - Focus the demo on something that is groovy for end users - Work our connections to quickly get a couple of partner sites up and running, do some joint press releases - Focus more on trying to hook up seed / angel investment right off the bat, come back to these questions once there's a little more money to throw at them The first one would require time for significant polish that wouldn't be directly related to the core functionality of the product. It'd also require a server with a little muscle to it (not exactly off the charts, but say, a dedicated server that can keep pace with my MacBook), and associated hosting costs. The second, well, there'll naturally be bumps along the way for the first couple of customers, but that would bring us closer to having a market-ready product. The third I pulled from some of the Founders at Work examples (Viaweb, for example), but most of them are from the early days of the web, and I have a feeling people it's a bit harder to get investor's attention these days. Anybody further down this road that would like to share some wisdom?