It practice it tends to be the exact opposite. Your most invested users tend to be the most vocal and least likely to represent the majority of your user base.

It practice it tends to be the exact opposite. Your most invested users tend to be the most vocal and least likely to represent the majority of your user base. The additional risk of abandonment of the entrenched super-users is usually 1. accepted in favor of appealing to a new, larger group of people 2. usually far less than those users will tell you. The Flexport blog has a great post on this: https://medium.com/flexport-design/how-to-handle-user-outrage-50f42f2dc8a4 https://medium.com/flexport-design/how-to-handle-user-outrag...