Go read Tribes. The following is my advice, not from that book. Same as with creating a community around anything. 1. Define a group of outsiders, explicitly

Go read Tribes. The following is my advice, not from that book. Same as with creating a community around anything. 1. Define a group of outsiders, explicitly (politics) or implicitly (privilege). 2. This scaffolding sets up the emotional payoff necessary to motivate people to be involved and belong. The nature of community is also the essence of how you create it. Tap into people's reward circuitry. Their tribalistic instincts. If you find such notions repellant, you could be in the wrong business. 3. Apply optimizations, such as letting people advertise recognition and status (reputation), develop mastery ("my skills are improving"), and act autonomously ("I got this"). 4. Make a safe space for them to congregate. You need boarder control / bouncing / moderation. You can take an editorial stance yourself, or work with the community to develop it collaboratively. 5. Let them communicate. Do you really want to do this? A community is like a ginormous multiheaded baby. It will suck you dry and lay waste too all your other plans. But maybe it will also be among the most beautiful and amazing things you've ever helped create. Your call, buster.