Well, branding is about many things, but making sense is not among them. http://en.wikipedia.org/wiki/Brand_management#Functions_of_brand http://en.wikipedia.o

Well, branding is about many things, but making sense is not among them. http://en.wikipedia.org/wiki/Brand_management#Functions_of_brand http://en.wikipedia.org/wiki/Brand_management#Functions_of_b...