I think that's the point of the article (although I doubt it's anyway near 99%). The article is enforcing the importance of building an "economic moat" in busin

I think that's the point of the article (although I doubt it's anyway near 99%). The article is enforcing the importance of building an "economic moat" in business: http://www.investopedia.com/ask/answers/05/economicmoat.asp http://www.investopedia.com/ask/answers/05/economicmoat.asp In the case of the meal-kit industry, the author's suggesting there is no moat, or none has been identified/built yet.