It's super tempting to label something "noadblock" because it sounds like money to publishers (I know this because I've been trying like crazy to get publishers

It's super tempting to label something "noadblock" because it sounds like money to publishers (I know this because I've been trying like crazy to get publishers to use proxy level middleware), but you're right. The reality is, you can inject advertisements into content at the proxy level that are better for peoples' privacy, keep pages fast, and are less disruptive for readers. The thing is, publishers have a ton of unsellable inventory that you can blame on ad blockers, but it's really the end result of shitty advertising and privacy overreaches. Doing better ads will get them around ad blockers, but doing better ads from the beginning may have prevented the rise of ad blockers at all.