> So, I guess you also hate zip files too? No because ZIP files serve a completely different purpose so require a different workflow. > You didn't double clic

> So, I guess you also hate zip files too? No because ZIP files serve a completely different purpose so require a different workflow. > You didn't double click the app icon - you double clicked the container that contains the app you are about to open or move/install to your apps folder. I think the drag and drop approach to installing apps is as easy as it gets. Having a dialog walk you through the install is clearly requires less steps and less prior knowledge than having to teach the user they just opened a container and not an app (how would they know this?) and that they have to drag and drop to install. Have you tried installing an APK file on Android? You get asked if you want to install it and you're done.