> I feel like someone can build a better mousetrap and be better than Google Where are the someones then? Look through Show HN and you'll see all sorts of cool

> I feel like someone can build a better mousetrap and be better than Google Where are the someones then? Look through Show HN and you'll see all sorts of cool projects and upstart companies. How many of them are search? We've got a huge flood of companies trying to take down the taxi industry, where's the flood to take out Google? It doesn't exist because everyone knows they can't win. Here's the Show HN for search: https://hn.algolia.com/?query=show%20search&sort=byPopularity&prefix&page=0&dateRange=pastYear&type=story https://hn.algolia.com/?query=show%20search&sort=byPopularit... Do you see any of these dethroning google? Almost none even bother to compete in general search, just in small specific areas.