I don't think your argument that the company whose word has become so synonymous with internet search that you can look it up in the Oxford English dictionary i

I don't think your argument that the company whose word has become so synonymous with internet search that you can look it up in the Oxford English dictionary is not a monopoly really holds much water. Pretty much everyone on the planet has been affected unless you won't be happy their dominance of this space is truly complete until the last hermit calls it day from his mountain view. You have chosen to eschew their services - I'll bet with some non-negligible degree of difficulty - but have forgotten that you are also affected passively by all the other people in the world googling - not for you now and not your services and so must be less prosperous for it. You are still affected by their dominance whether you use their services or not as they gain unlawful advantage over, and thereby affecting, all the other services you do use. I love the Google btw. The fine seems hefty and a bit like a shakedown but I'm sure they are not unduly worried.