Tagging posts with a profile works like Branding in commerce. It's a signal that: A) you put some effort into the site B) you worry about negatively impacting

Tagging posts with a profile works like Branding in commerce. It's a signal that: A) you put some effort into the site B) you worry about negatively impacting your karma So, any rational reader should choose to follow a user with a profile versus an anonymous one, ceteris paribus. What Paul seems to not grok is the usefulness of these signals. While he may find it annoying, we like being able to tell at a glance who has a higher probability of not posting junk. On the other hand, improving user distinction beyond up/down voting seems a wide open field....