Can they really not? I guess it really comes down to if people will shop at Amazon much less or at all if they raise prices by a few percent or don't decrease p

Can they really not? I guess it really comes down to if people will shop at Amazon much less or at all if they raise prices by a few percent or don't decrease prices over the next few years (just an example). Both achieving the same thing. Not saying for all products, just some potentially. I personally don't think they'd take that much of a hit. But i could be convinced by otherwise.