An automated indoor herb garden would be neat, but what does the cost curve look like compared to shipping traditional potted herbs? I was offput by the article

An automated indoor herb garden would be neat, but what does the cost curve look like compared to shipping traditional potted herbs? I was offput by the article mentioning flying basil thousands of miles, but maybe that's my bias since stores in the US usually carry potted basil plants. Taking care of the hydroponic stack might be as simple as changing a cartridge now and then, but how much does that cartridge cost and where does it have to be flown in from? Clearly stores and investors are buying into this, so I must be missing some information. Or I'm overly skeptical because I dislike the idea. But how much do these store grown herbs cost?