Its almost as if they expect that just putting chips into a market makes that market have to buy it, almost as if they have gotten to used to not needing to com

Its almost as if they expect that just putting chips into a market makes that market have to buy it, almost as if they have gotten to used to not needing to compete. How could a chip vendor that has thoroughly cornered a few major market segments and might be considered to have some amount of monopoly status ever get into such situation?