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People part with their money when you add significant value (solve a tough problem or create lots of delight). The value of Learnivore is that it collects prog
by techiferous 16y ago
People part with their money when you add significant value (solve a tough problem or create lots of delight). The value of Learnivore is that it collects programming screencasts into one place, which is valuable but not that valuable. It's not creating enough value that you could charge directly for it.
In order to make good money, you'd have to view the screencast aggregation as your marketing, not your product. You'd have to invent another product to go along with this.
Ads are a weak example of this. Ads would be about connecting programmers with businesses serving programmers, which you can see is a different product than screencasts.
Another product could be consulting. This site could generate leads for consulting gigs, which would give you more money in one hour than you can probably make in a month with ads.
- flog 16y agoWell, it's obvious that people are making money off of screencasting. If you're referring people to them so they can make sales then you should be taking a cut of that. Offer a 'featured screencast of the day' which takes prominent place on your site.
- thibaut_barrere 16y agoYup, I'm in touch with javery for this exactly. Thanks!
- thibaut_barrere 16y agoThanks for the comment. I agree with pretty much everything you wrote! I definitely don't intend to charge for the access, clearly. I thought about creating screencasts that would be promoted through Learnivore, but that's a lot of work to get started and I already have fairly large projects on the back-burner. On the consulting gigs: the thing is that I don't have much spare time, so I'd rather avoid generating leads currently :) But I will save the idea for later if things change! Anyway - thanks for the food for thoughts!
- whiskers 16y agoThere's no rule that says you have to generate leads for yourself - you could probably turn some money referring leads to other developers who you rate highly enough to recommend.
- thibaut_barrere 16y agoThat's why I really like HN - plenty of people with variety of perspectives. Thanks a lot for this new idea!
- cmartin 16y agoHi Techiferous. I love your reply. I'm looking to learn more about Monetization. It sounds like you know a great deal. Can you suggest some sites or books I should look in to?
- techiferous 16y agoHi, cmartin. I don't know a great deal about monetization, just some basic stuff. I'm in the process of reading "The Entrepreneur´s Guide to Customer Development for Tech Startups" available at http://custdev.com http://custdev.com which has some good, solid advice for bringing a product to market. It doesn't talk a lot about monetization, but reading it may help you generate your own good, grounded monetization ideas.