It's only super low because people expect to sell to enterprises with relatively low-touch sales methods. If you want to sell to enterprise, with no prior custo

It's only super low because people expect to sell to enterprises with relatively low-touch sales methods. If you want to sell to enterprise, with no prior customers, you need to be setting meetings with several stakeholders (engineering, financial, legal, infosec, upper-management if possible...) within that company, demonstrating to each how your software fits their specific burning need, and helping them adapt the evaluation instance to their specific needs until it becomes indispensable. In short, as a founder, you ought to be expecting to practically work out of your customer's offices, at least in the beginning of the sales process. If the feedback you're getting from an enterprise sales meeting is "we need solution X which isn't part of your product," then either a) you're still doing market research or b) the enterprise is asking for something that doesn't fit your cost/benefit curves.