So, the linked article mentions "know your audience," but I think glosses on emphasizing that a bit. Engineers, content creators, program directors, are going

So, the linked article mentions "know your audience," but I think glosses on emphasizing that a bit. Engineers, content creators, program directors, are going to be looking for different things and make decisions in different ways. Don't just ensure decision makers show up; make sure you're talking about the pros and cons those decision makers will care about, rather than the ones you think they should care about.