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How did the trial conversion go? Do you have a lot of in-app prompting and email around conversion? We tried that at Cronitor in 2015 but we saw less engagemen
by encoderer 9y ago
How did the trial conversion go? Do you have a lot of in-app prompting and email around conversion?
We tried that at Cronitor in 2015 but we saw less engagement from users who started a trial without a cc and less engaged users, predictably, converted at a lower rate for us.
- thibaut_barrere 9y agoI have no in-app prompting at all, and I have a simple 5-email benefits-oriented email series (via customer.io). I don't have enough numbers for things to be meaningful (it's a small-scale SaaS), but I seem to recall that removing the CC without onboarding initially was not great, and things improved with the onboarding tour (sorry if I cannot be much more specific!). Removing the CC avoided the need to handle refunds for some people, which was a bit of hassle to handle.
- softawre 9y ago> sorry if I cannot be much more specific It's much appreciated anyway. Sharing of the secret sauce is what makes this forum so valuable to the tech community.