Specialize is possible as someone mentioned, but I think the essential is segment. You can still be a generalist as long as you put those skills to the service

Specialize is possible as someone mentioned, but I think the essential is segment. You can still be a generalist as long as you put those skills to the service of a specific community. This could be region, vertical, domain, etc. The important part is to be clear who are you aiming at, so you can hustle and leverage the network/reference effect in there.