3 ms·

AMP is pretty much mandatory. If you don't do it you're "left behind."

• jacquesm 9y ago
  Unless everybody drops it. These Google incited arms races in the end help nobody but Google, it's a web scale version of the prisoners dilemma.
  • thesagan 9y ago
    100% – I think this is a shortsighted move predicated by fear and it will backfire (hopefully). Google probably wants/expects to remain dominate forever, and that's very hard to do in this space without becoming a problem yourself.
  • mpclark 9y ago
    Agreed. We dropped AMP on nfcworld.com last month. Too much like building a business on somebody else's platform, and by now we all know where that ends up.
  • criddell 9y ago
    I hope publisher's drop it and take with them a few lessons about showing a little respect for the audience.