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Does anyone know what on Earth the motivation was for Uber to limit their market to only black cars for such a long time? Or ever, for that matter?
by ClassyJacket 9y ago
Does anyone know what on Earth the motivation was for Uber to limit their market to only black cars for such a long time? Or ever, for that matter?
- tyingq 9y agoFewer regulations to fight. Until they had money and a strategy to do so.
- wavefunction 9y agoConsider the name of the company and whether a black car is more prestigious than getting picked up by some bloke in a Subaru (no offense to Subaru or that bloke intended).
- heymijo 9y agoThey began with black cars because that was the original idea from Garrett Camp. Something on the scale of UberX wouldn't be fathomed by the Uber folks for several years yet. Then, competition showed them the way [1]. "Now, an important clarification: Unlike Lyft and Sidecar, the so-called ridesharing companies that were at that very moment making their debuts in San Francisco, the original UberX accommodated only professional drivers who held taxi licenses. Kalanick envisioned a fleet of black Toyota Priuses to be driven by the same types of licensed chauffeurs who were behind the wheels of other Uber vehicles."[1] Also worth noting, black car drivers Uber used were licensed, just different from cab drivers. [1] The Upstarts by Brad Stone http://www.goodreads.com/book/show/29905580-the-upstarts http://www.goodreads.com/book/show/29905580-the-upstarts