The flip side of all the prestige incentives that everyone mentioned is that there's little downside. Either your institution will foot the bill for the cost of

The flip side of all the prestige incentives that everyone mentioned is that there's little downside. Either your institution will foot the bill for the cost of publication or it's built into grants. On the other end, the institutions researchers are affiliated with pay for access to many of the top journals and, even if you don't have direct access to the journal version of a paper, you can normally find it somewhere else, like the author's website.