To put things into perspective that's 0.035 bicycle trips per person per day. In the Netherlands 26% of all trips are bicycle trips, so probably more than 1 pe

To put things into perspective that's 0.035 bicycle trips per person per day. In the Netherlands 26% of all trips are bicycle trips, so probably more than 1 per person per day. To put that into perspective, fifty years ago this was more than 80%. The budget for cycling is about 2 times higher than in the US (per capita). I think the group you should focus on is children. In the Netherlands 49% of primary school children (4-12 years old, no helmet ;) cycle to school, 37% walk to school and 14% use a car. I bet the ones that use a car are exactly the ones that don't use a bike later in life.