I comparison shop - and while Amazon often beats other retailers in price due to Prime, it's not not always the case. Most times, unless Amazon stocks the item,

I comparison shop - and while Amazon often beats other retailers in price due to Prime, it's not not always the case. Most times, unless Amazon stocks the item, the price of shipping is padded into the Prime cost compared to another retailer. I smell an opportunity for google here to eject some kind of a price search engine that maes it eas/y/ier for us to find products ... That's usually what it comes down to anyway, once you know what you want to get.