To put this another way, if Boeing could refine this technique and make it an approved operating mode for the 777 they would probably be able to book enough add

To put this another way, if Boeing could refine this technique and make it an approved operating mode for the 777 they would probably be able to book enough additional orders to add a billion dollars or two to the bottom line. The same could probably be said of any airline that could apply these techniques to all of its planes/routes. For an airline, improving fuel efficiency is the quickest route to increased profits.