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Perhaps where Norwegian and Ryanair compete on the same routes (which isn't many). But even then, if there's more than a €10 difference in the headline price, m

Perhaps where Norwegian and Ryanair compete on the same routes (which isn't many). But even then, if there's more than a €10 difference in the headline price, most LCC flyers will pick the cheaper one regardless. I think just like with blindness to banner ads on websites, most consumers quickly learn to avoid the dark patterns during check out. To be honest, Ryanair's new web app is actually not that bad compared to the hostile site they had a few years back.

manarth 9y ago
Ryanair's new web app is actually not that bad compared to the hostile site they had a few years back Which is roughly when they refocused on customer-service, when their previous customer-hostile approach generated enough negative publicity to threaten their business model.
- corford 9y ago
  Threatening their business model is overstating it a bit I think. More like they had already successfully picked all the low hanging fruit and in order to maintain their stellar (multi) year-on-year passenger growth they needed to start trying other things (customer experience improvement, more focus on business flyers, serving more primary airports, dipping their toes in to offering a few connecting flights). Short-haul LCC traffic in Europe is becoming a mature market and so budget airlines are on a drive to find ways to grow beyond simply offering "insanely cheap prices". However, it's important to remember that a bad/hostile customer experience didn't stop Ryanair getting to ~100 million passengers a year (note: not that I'm defending that!).
piva00 9y ago
As I stated in another comment: I'd never pick Ryanair over Norwegian, even as LCC flyer. I had flights with Norwegian where paying €100 more than with Ryanair was well worth it for the time I'd lose going to/from airports and the hassle it'd be to be sure I'd done everything against the dark patterns of Ryanair. I really can't see myself getting a Ryanair flight to anywhere where I could get Norwegian, airBerlin, or other LCC that aren't as cheap as "Fly for €6.99" but at least treat you well.

manarth 9y ago

Ryanair's new web app is actually not that bad compared to the hostile site they had a few years back Which is roughly when they refocused on customer-service, when their previous customer-hostile approach generated enough negative publicity to threaten their business model.

corford 9y ago
Threatening their business model is overstating it a bit I think. More like they had already successfully picked all the low hanging fruit and in order to maintain their stellar (multi) year-on-year passenger growth they needed to start trying other things (customer experience improvement, more focus on business flyers, serving more primary airports, dipping their toes in to offering a few connecting flights). Short-haul LCC traffic in Europe is becoming a mature market and so budget airlines are on a drive to find ways to grow beyond simply offering "insanely cheap prices". However, it's important to remember that a bad/hostile customer experience didn't stop Ryanair getting to ~100 million passengers a year (note: not that I'm defending that!).

piva00 9y ago

As I stated in another comment: I'd never pick Ryanair over Norwegian, even as LCC flyer. I had flights with Norwegian where paying €100 more than with Ryanair was well worth it for the time I'd lose going to/from airports and the hassle it'd be to be sure I'd done everything against the dark patterns of Ryanair. I really can't see myself getting a Ryanair flight to anywhere where I could get Norwegian, airBerlin, or other LCC that aren't as cheap as "Fly for €6.99" but at least treat you well.