Contrast with this though: https://youtu.be/mto7vBtabEU?t=24s https://youtu.be/mto7vBtabEU?t=24s Seeing Jack White play live with the White Stripes was one of

Contrast with this though: https://youtu.be/mto7vBtabEU?t=24s https://youtu.be/mto7vBtabEU?t=24s Seeing Jack White play live with the White Stripes was one of the greatest musical experiences of my life. Part of the beauty of their style is that it is built on very simple fundamentals - literally an enumerated set of rules - which form a platform on top of which Jack White can experiment with incredible virtuoso stuff (the best of which is obviously observed in the live performances). You are 100% spot on though that Jack White isn't famous for this. In their popular singles really only the basic song frameworks, and not so much of the experimental stuff, are exposed. I think it might be some mixture of intentional artistic obscurity, and fitting to the 'radio market' for economic reasons, but either way if you're not familiar with them I really suggest giving all the albums (and some of the live shows e.g. Live Under Blackpool Lights) a deep listen through - really quite incredible stuff :-)