> We like to imagine that if advertisers knew enough about us, they'd be able to direct our spending, but I think that is far from true. So you haven't worked

> We like to imagine that if advertisers knew enough about us, they'd be able to direct our spending, but I think that is far from true. So you haven't worked in an industry where you had that data and tried it then? In my experience you are completely, utterly wrong.