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What is your interpretation of the "fail fast" mindset? This sounds like the perfect example of a big project failing catastrophically that "fail fast" intends

• Eric_WVGG 9y ago
  He's talking about "fail fast" failing to rescue Firewire, not Apple.
• hn_throwaway_99 9y ago
  On the contrary, OP is saying that Apple made the decision to bump the license fee up to a dollar, very quickly saw that it was too high and lowered it to 25 cents, but it didn't matter. That one simple failed decision that Apple quickly reversed still ended up killing FireWire.
  • _e 9y ago
    If Apple charged 25c in the beginning and increased the price over time until they found the equilibrium then it might have been a different story.
    • swift 9y ago
      Would that actually have been possible, though? I'd expect that these royalties were defined by massive multi-year contracts. If that's the case, they couldn't realistically do something like gradually increase the price until they found the equilibrium, at least unless "over time" here is on the scale of a decade. I may be off base here, though; I'd be interested to hear from anyone who knows more.