Does anyone here really know if the author is serious? I honestly can't tell, having never heard of this guy, if this is an instance of Poe's Law or Stephen Wol

Does anyone here really know if the author is serious? I honestly can't tell, having never heard of this guy, if this is an instance of Poe's Law or Stephen Wolfram-style megalomania (well, at least Wolfram has more to show than "not one, but two number one titles on the App Store").