Well put. I wasn't taking the half billion in acquisition cost into consideration. However, I think with their still-huge current audience, a couple of cool-by-

Well put. I wasn't taking the half billion in acquisition cost into consideration. However, I think with their still-huge current audience, a couple of cool-by-association acquisitions(pandora,indeed) and celebrity spokespeople, it stands in a very good place. As a competitor to Facebook, they're sinking. But if social networking in this capacity turns, taking their medicine now for poor-sighted assumptions could make a so-so company poised to look smart in hindsight, should they right the ship. I agree, there are major disadvantages to having this kind of link to old industry money too(being slow, hackneyed CEO culture, etc.) But, Murdoch is wily and buys talent. I wouldn't bet against them; if for nothing else, their vehement protection of pride.