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This most likely is a pragmatic financial decision. Contextual advertising is generating a lower CPM than data/person based advertising. Said differently the r
by WisNorCan 9y ago
This most likely is a pragmatic financial decision. Contextual advertising is generating a lower CPM than data/person based advertising.
Said differently the relevance that can be extracted from your specific email is less than the cumulative knowledge that Google has about you from other sources.
- mongmong 9y agoBut couldn't the contextual email data be used to supplement the global personal data google already has on you? I don't understand why they would willingly forgo this data.
- elsewhen 9y agoGmail ads were no just contextual. Advertisers were able to target people who received email from a particular domain. Can you imagine the power of being able to target customers of a competitor that has been developing their customer relationships for years? This is 100% conjecture, but I wouldn't be surprised if it was this domain targeting (which is what many advertisers were using) that was the thing that Google's big clients were complaining about.