There were a few other nuggets: + Get Leads Without Spending Money: The most interesting learning for me was the idea to focus on getting "free" leads. Basical

There were a few other nuggets: + Get Leads Without Spending Money: The most interesting learning for me was the idea to focus on getting "free" leads. Basically, the founders of this company figured out how to showcase one of Shopify's advanced APIs to such a degree that Shopify promoted the startups product. It's a "puff" observation on one level, but this old school "biz dev" approach to marketing a nice counterpoint to all the growth hack BS about fine-tuning Adwords spend. + Don't make your first hire until you're at $1M ARR: Another simple observation, but scale is important. If these two guys can run a business for two years and get to $1M, why do most funded startups need 5-10 people prior to product market fit? It may not be your taste, but these are lessons that are rarely taught.