Clueless 35-year-old white guys are the core of their target market. Instead of a clueless guy trying to "cool it up" and failing, perhaps this was a very cool

Clueless 35-year-old white guys are the core of their target market. Instead of a clueless guy trying to "cool it up" and failing, perhaps this was a very cool guy trying to "dork it down" and succeeding.