I'm always surprised when companies use "you misunderstood us" as a defense. It's a reasonable point in personal communications, but when you're a business and

I'm always surprised when companies use "you misunderstood us" as a defense. It's a reasonable point in personal communications, but when you're a business and virtually everyone misunderstands you the same way, that's your fault. Failing to explain better (even after you're misunderstood) is a hint that you're either bad at your job, or don't have an idea you'd be willing to explain more clearly.