It's also a reference to the author's article, To Fall in Love, Do This [0] which I remember as being extremely popular and shared all over social media when it

It's also a reference to the author's article, To Fall in Love, Do This [0] which I remember as being extremely popular and shared all over social media when it was published. [0] https://www.nytimes.com/2015/01/11/fashion/modern-love-to-fall-in-love-with-anyone-do-this.html?action=click&contentCollection=Style&module=RelatedCoverage&region=EndOfArticle&pgtype=article https://www.nytimes.com/2015/01/11/fashion/modern-love-to-fa...