4 ms·

or, rather, they paid a ton of money for the rights awhile ago, and are locked into using a rapidly aging song.

mahmud 16y ago
That's why you don't license shit from beat pushers like Black Eyed Pease; Will.i.m and his PR are pushing their music like crack, and I heavily suspect Payola. They're also heavily in-bed with TicketMaster and those do their bit as well. The way to do advertising music is to get something naturally cool, but unknown. Mitsubishi struck it big with Dirty Vegas doing the soundtrack for the 2003 Eclipse. Such a good song, you ignored the dancing clown chick riding shotgun. You knew it was successful because Chappelle did a parody of the video. http://www.youtube.com/watch?v=EGaIe-4-2yg http://www.youtube.com/watch?v=EGaIe-4-2yg Don't you feel sad when it ends? Here is orig, sweetest vid since Fatboy Slim's Weapon of Choice: http://www.youtube.com/watch?v=fAt7sawS8_4 http://www.youtube.com/watch?v=fAt7sawS8_4
- danudey 16y ago
  According to popular legend, that's what Steve Jobs does (or at least, did once). http://www.musicradar.com/news/tech/does-steve-jobs-choose-the-songs-for-the-ipod-ads-186508 http://www.musicradar.com/news/tech/does-steve-jobs-choose-t... "We have this company working for us in the States called Synch, and they got in touch with Apple," explained Iversen to Songfacts.com. "I think they had this meeting with Steve Jobs himself, and he picked that song out of the bunch and said, 'This is it, this is the new track for the iPod Touch.' "Apparently he just loved that track, but we never saw it as one of our singles," continues Iversen. "We have some other songs that we thought would be great singles, and that would work cool on the radio, but he really loved that song."
  - varaon 16y ago
    Song/ad in question: http://www.youtube.com/watch?v=KS4CEDFQBos http://www.youtube.com/watch?v=KS4CEDFQBos

That's why you don't license shit from beat pushers like Black Eyed Pease; Will.i.m and his PR are pushing their music like crack, and I heavily suspect Payola. They're also heavily in-bed with TicketMaster and those do their bit as well. The way to do advertising music is to get something naturally cool, but unknown. Mitsubishi struck it big with Dirty Vegas doing the soundtrack for the 2003 Eclipse. Such a good song, you ignored the dancing clown chick riding shotgun. You knew it was successful because Chappelle did a parody of the video. http://www.youtube.com/watch?v=EGaIe-4-2yg http://www.youtube.com/watch?v=EGaIe-4-2yg Don't you feel sad when it ends? Here is orig, sweetest vid since Fatboy Slim's Weapon of Choice: http://www.youtube.com/watch?v=fAt7sawS8_4 http://www.youtube.com/watch?v=fAt7sawS8_4

danudey 16y ago
According to popular legend, that's what Steve Jobs does (or at least, did once). http://www.musicradar.com/news/tech/does-steve-jobs-choose-the-songs-for-the-ipod-ads-186508 http://www.musicradar.com/news/tech/does-steve-jobs-choose-t... "We have this company working for us in the States called Synch, and they got in touch with Apple," explained Iversen to Songfacts.com. "I think they had this meeting with Steve Jobs himself, and he picked that song out of the bunch and said, 'This is it, this is the new track for the iPod Touch.' "Apparently he just loved that track, but we never saw it as one of our singles," continues Iversen. "We have some other songs that we thought would be great singles, and that would work cool on the radio, but he really loved that song."
- varaon 16y ago
  Song/ad in question: http://www.youtube.com/watch?v=KS4CEDFQBos http://www.youtube.com/watch?v=KS4CEDFQBos