3 ms·

The advertising agency plus the people in marketing who hired them need to be fired. Seriously, this screams of clueless 35 year old white dude thinking that th

by sfard 16y ago

The advertising agency plus the people in marketing who hired them need to be fired. Seriously, this screams of clueless 35 year old white dude thinking that this is what constitutes "cool".

hellosamdwyer 16y ago
or, rather, they paid a ton of money for the rights awhile ago, and are locked into using a rapidly aging song.
- mahmud 16y ago
  That's why you don't license shit from beat pushers like Black Eyed Pease; Will.i.m and his PR are pushing their music like crack, and I heavily suspect Payola. They're also heavily in-bed with TicketMaster and those do their bit as well. The way to do advertising music is to get something naturally cool, but unknown. Mitsubishi struck it big with Dirty Vegas doing the soundtrack for the 2003 Eclipse. Such a good song, you ignored the dancing clown chick riding shotgun. You knew it was successful because Chappelle did a parody of the video. http://www.youtube.com/watch?v=EGaIe-4-2yg http://www.youtube.com/watch?v=EGaIe-4-2yg Don't you feel sad when it ends? Here is orig, sweetest vid since Fatboy Slim's Weapon of Choice: http://www.youtube.com/watch?v=fAt7sawS8_4 http://www.youtube.com/watch?v=fAt7sawS8_4
  - danudey 16y ago
    According to popular legend, that's what Steve Jobs does (or at least, did once). http://www.musicradar.com/news/tech/does-steve-jobs-choose-the-songs-for-the-ipod-ads-186508 http://www.musicradar.com/news/tech/does-steve-jobs-choose-t... "We have this company working for us in the States called Synch, and they got in touch with Apple," explained Iversen to Songfacts.com. "I think they had this meeting with Steve Jobs himself, and he picked that song out of the bunch and said, 'This is it, this is the new track for the iPod Touch.' "Apparently he just loved that track, but we never saw it as one of our singles," continues Iversen. "We have some other songs that we thought would be great singles, and that would work cool on the radio, but he really loved that song."
    - varaon 16y ago
      Song/ad in question: http://www.youtube.com/watch?v=KS4CEDFQBos http://www.youtube.com/watch?v=KS4CEDFQBos
mbreese 16y ago
Hey! I liked it the ad. Then again, I'm a clueless 32 year old white dude... Not that it made me want to buy a Blackberry, overall it was too cluttered for me to figure out how to use it. Well, that and my iPhone.
gaiusparx 16y ago
Agreed. I got goose bumps watching it. It is the opposite of cool to me. Trying too hard to appeal to non-business users.
dkarl 16y ago
Clueless 35-year-old white guys are the core of their target market. Instead of a clueless guy trying to "cool it up" and failing, perhaps this was a very cool guy trying to "dork it down" and succeeding.
dpcan 16y ago
I'm 30 and I thought the ad was cool. Maybe I'm just ahead of the game... and already clueless. Snide remarks aside, I disagree. The ad works, and I'm exactly who they are selling to, and I was interested. It was hip, rad AND awesome. Still, Blackberry to me means email. I had one for 2 years and loved the heck out of it. In fact, I was frustrated with my iPhone for a while after the switch. Now I love each for what they are and ad or no ad, it's too bad RIM is walking away from its textual non-media-centric awesomeness. Word to your mother.

by sfard 16y ago

The advertising agency plus the people in marketing who hired them need to be fired. Seriously, this screams of clueless 35 year old white dude thinking that this is what constitutes "cool".

hellosamdwyer 16y ago

or, rather, they paid a ton of money for the rights awhile ago, and are locked into using a rapidly aging song.

mahmud 16y ago
That's why you don't license shit from beat pushers like Black Eyed Pease; Will.i.m and his PR are pushing their music like crack, and I heavily suspect Payola. They're also heavily in-bed with TicketMaster and those do their bit as well. The way to do advertising music is to get something naturally cool, but unknown. Mitsubishi struck it big with Dirty Vegas doing the soundtrack for the 2003 Eclipse. Such a good song, you ignored the dancing clown chick riding shotgun. You knew it was successful because Chappelle did a parody of the video. http://www.youtube.com/watch?v=EGaIe-4-2yg http://www.youtube.com/watch?v=EGaIe-4-2yg Don't you feel sad when it ends? Here is orig, sweetest vid since Fatboy Slim's Weapon of Choice: http://www.youtube.com/watch?v=fAt7sawS8_4 http://www.youtube.com/watch?v=fAt7sawS8_4
- danudey 16y ago
  According to popular legend, that's what Steve Jobs does (or at least, did once). http://www.musicradar.com/news/tech/does-steve-jobs-choose-the-songs-for-the-ipod-ads-186508 http://www.musicradar.com/news/tech/does-steve-jobs-choose-t... "We have this company working for us in the States called Synch, and they got in touch with Apple," explained Iversen to Songfacts.com. "I think they had this meeting with Steve Jobs himself, and he picked that song out of the bunch and said, 'This is it, this is the new track for the iPod Touch.' "Apparently he just loved that track, but we never saw it as one of our singles," continues Iversen. "We have some other songs that we thought would be great singles, and that would work cool on the radio, but he really loved that song."
  - varaon 16y ago
    Song/ad in question: http://www.youtube.com/watch?v=KS4CEDFQBos http://www.youtube.com/watch?v=KS4CEDFQBos

mbreese 16y ago

Hey! I liked it the ad. Then again, I'm a clueless 32 year old white dude... Not that it made me want to buy a Blackberry, overall it was too cluttered for me to figure out how to use it. Well, that and my iPhone.

gaiusparx 16y ago

Agreed. I got goose bumps watching it. It is the opposite of cool to me. Trying too hard to appeal to non-business users.

dkarl 16y ago

Clueless 35-year-old white guys are the core of their target market. Instead of a clueless guy trying to "cool it up" and failing, perhaps this was a very cool guy trying to "dork it down" and succeeding.

dpcan 16y ago

I'm 30 and I thought the ad was cool. Maybe I'm just ahead of the game... and already clueless. Snide remarks aside, I disagree. The ad works, and I'm exactly who they are selling to, and I was interested. It was hip, rad AND awesome. Still, Blackberry to me means email. I had one for 2 years and loved the heck out of it. In fact, I was frustrated with my iPhone for a while after the switch. Now I love each for what they are and ad or no ad, it's too bad RIM is walking away from its textual non-media-centric awesomeness. Word to your mother.